Founded in 1999, the School of Culture and Communication is a “Pilot Unit for the Cultivation of Applied Talents in Journalism and Communication in Local Colleges and Universities” and a Pilot Area for the Innovation of Talent Cultivation Mode in Colleges and Universities in Zhejiang Province. There are 4 undergraduate majors in Chinese Language and Literature, Journalism, Advertising, and Network and New Media, with more than 2,000 students in school. There are 50 full-time teachers, 30 part-time teachers and 12 other faculty members.

The School is committed to cultivating high-quality applied talents. Over the years, it has been implementing the “3 + 1” practical teaching with three years on-campus study and one year off-campus internship, exploring the “zero distance” talent training mode with the various departments, and building more than a hundred internship practice bases in Ningbo City. The related teaching reform and practice has yielded remarkable achievements, including the Teaching Achievement Award of Higher Education in Zhejiang Province.

The Provincial-level First-class Discipline (Class B) of Journalism and Communication offers fields in Digital Space and Integrated Reporting, Network Public Opinion and Grassroots Intelligent Governance, Media Evolution and Regional Development, and Regional Cultural Inheritance and Communication. Other disciplinary platforms include the Ningbo Communication Monitoring Research Base (Ningbo Social Science Research Base), the Academician Culture Research Center (Zhejiang Zhijiang Sci-Tech Think Tank), the Yangming Boya Academy, and Chinese Language and Literature (Key Discipline of ZWU).

The major of Network New Media is one of the earliest batch of new majors in China (2012), Emerging Specialty Major in Zhejiang Province (2014), Specialty Major in the 13th Five-Year Plan (2017), a supporting major for the First Batch of National Colleges and Universities Digital Media Industry-Education Integration Innovative Application Demonstration Base (2017), a First-class Program of Zhejiang Province (2019), a National-level First-class Program (2021), a First-class Discipline in Zhejiang Province (2022), a Supporting Major for the Key Discipline of Ningbo—Journalism and Communication (2018), a Supporting Major for Ningbo Social Science Research Base—“Ningbo Communication Monitoring Research Base”. It is also one of the initiators of “Integrated Media Alliance of Zhejiang Province”.

Founded in 1999, the major of Journalism is among the earliest in Ningbo, and it is a Key Construction Major of Zhejiang Province (2007), a First-Class National Specialty Major (2008), a Key Major in Zhejiang Province (2008), an Advantageous Major of Zhejiang Province (2012), an essential major of the “School of Journalism” jointly established by the Ministry of Education and ZWU (2014), a First-class Undergraduate Program in Zhejiang Province (2021), a First-class Discipline in Zhejiang Province (2022), the supporting major for the Key Discipline of Ningbo—Journalism and Communication (2018), a supporting major for the First Batch of National Colleges and Universities Digital Media Industry-Education Integration Innovative Application Demonstration Base, a supporting major for Ningbo Cultural Services and Applied Talent Cultivation Base, and a supporting major for Ningbo Social Science Research Base—“Ningbo Communication Monitoring Research Base”.

Advertising is a Key Construction Major at the University Level (2018), a Key Supporting Major for the Provincial First-Class Disciplines in Zhejiang Province (2022), an Essential Major for “School of Journalism” jointly built by the Ministry of Education and the University (2014), a First-Class Discipline in Zhejiang Province (2022), a supporting major for the Key Discipline of Ningbo—Journalism and Communication (2018), a supporting major for the First Batch of National Colleges and Universities Digital Media Industry-Education Integration Innovative Application Demonstration Base. 

Chinese Language and Literature is one of the earliest majors established in the School, and it is a key major at the school level. It is an Applied Model Major, a Model Major of Curriculum ideology and politics, and a supporting major for the School-level Key Discipline “Chinese Language and Literature”. There is a provincial-level experimental teaching demonstration center “Modern Media Center”, a Secretary Training Studio, and other laboratories, and more than 40 off-campus internship and practice teaching bases for collaborative education.