Faculty Directory

Zhejiang Wanli University

Sino-German Faculty of Branding

Against the backdrop of the comprehensive strategic partnership between China and Germany, ZWU has established the Sino-German College of Design and Communication, which introduces the academic curriculum, expert teaching teams, and management quality standards from foreign universities to cultivate specialized talents in brand design, brand communication, brand management, international economics, and trade. This initiative aims to nurture individuals with international competitiveness and contribute to the construction of an innovative nation.

Currently, ZWU collaborates with Brand University of Applied Sciences in Germany to offer a 2+2 dual-degree program (taught in English) in Visual Communication Design, Advertising, and Exhibition Economy and Management. Additionally, partnerships with the State University of New York at Plattsburgh (USA), Manukau Institute of Technology (New Zealand), University of Paris-East Créteil (France), University of Hertfordshire (UK), University of South Wales (UK), and Keele University (UK) allow for a 2+2 Sino-foreign dual-degree program in International Economics and Trade.

The College adopts a 2+2 model, where students study during the first and second years at ZWU, and during the third and fourth years at the collaborating international university. Upon graduation, students receive both the undergraduate diploma and bachelor’s degree certificate from ZWU and the collaborating international university.